Emma from Empower Aesthetics

Hey Gorgeous!

I’m so excited to share the story of our latest Women in Business/BOSS BABE, Emma from Empower Aesthetics. Emma is truly one of those inspiring souls who lifts you up and makes you feel like you can conquer anything. I recently had the pleasure of chatting with her, and let me tell you, she’s not just about making people look beautiful—she’s all about empowering women to feel their absolute best, inside and out.

Emma’s journey into the world of aesthetics is a story of passion, perseverance, and a little bit of a leap of faith. After years in nursing, Emma was drawn to the aesthetic industry but wasn’t sure how to break in. It was her husband, Matt, who encouraged her to take the leap. With two young children and a busy life, she decided to go for it—studying, working, and raising her kids all at once. It wasn’t easy, but her determination paid off, leading her to a career where she could combine her love for creativity with her deep understanding of the human face.

What I love most about Emma’s approach is how she sees each face as a unique work of art. She believes in enhancing natural beauty, not masking it. When someone comes to her asking for the same treatment their friend got, Emma’s response is simple but profound: “Unless you’re identical twins, no, because you have different faces, and it doesn’t work.” She’s all about freshness, balance, and harmony—making sure that any enhancement fits the individual, rather than just following trends.

This philosophy resonates with me deeply, especially in our world of makeup and beauty. Every face is unique, and what works for one person might not work for another. That’s why at Suzi White HQ, we’re all about celebrating individuality. Whether you’re looking for the perfect foundation shade or a lipstick that makes you feel unstoppable, it’s about finding what makes you shine.

Emma’s story also highlights the importance of surrounding yourself with positive, supportive people who lift you up. She shared how crucial it is to have a close-knit group of people who celebrate your wins and encourage you during tough times. As women, especially in business, we should be lifting each other up, not tearing each other down. Emma’s words really hit home for me—there’s no competition here, only community.

One thing Emma and I both believe in is the power of choice. Whether it’s a new makeup look or a cosmetic procedure, it’s your choice, and it should make you feel good. There’s no right or wrong when it comes to your appearance—just what makes you feel confident and happy.

As you explore the world of beauty, remember Emma’s advice: love the things you already adore about yourself, and don’t be afraid to enhance what makes you, you. Whether it’s through a skincare routine, a new lipstick, or just taking the time to pamper yourself, do it because it makes you feel good.

Here’s to embracing our true selves and supporting each other on this beautiful journey. And if you’re ever in Avalon, don’t forget to pop in and say hi to Emma—I promise, you’ll leave feeling more beautiful and confident than ever.

Stay Beautiful, 
Suzi 🤍